Choosing between GoDEX and Rollo label printers? This 2025 comparison breaks down print quality, speed, connectivity, cost, and warranty—helping you pick the right thermal printer for shipping, inventory, and business labeling.
Why Businesses Compare GoDEX and Rollo Printers in 2025
Thermal label printers have become the backbone of modern e-commerce, logistics, and small-business shipping. Two names consistently appear in buyer searches: GoDEX and Rollo. Both produce fast, reliable printers, but they serve very different audiences. Rollo appeals to small sellers who want plug-and-play simplicity, while GoDEX is built for professionals who demand durability, flexibility, and volume performance.
Quick Comparison Table
| Feature | GoDEX RT700i+ | Rollo X1038 |
|---|---|---|
| Print Technology | Direct Thermal + Thermal Transfer | Direct Thermal only |
| Resolution | 203 / 300 DPI options | 203 DPI |
| Print Speed | Up to 7 ips | Up to 6 ips |
| Connectivity | USB, Ethernet, Wi-Fi | USB, Bluetooth |
| Label Compatibility | Paper, polyester, vinyl & synthetic stocks | Direct thermal paper only |
| Daily Duty Cycle | 5 000 + labels | ≈ 1 000 labels |
| Software | Free GoLabel (full suite) | Rollo App (cloud subscription optional) |
| Warranty | 3 Years | 1 Year |
| Price Range | $250 – $350 | $180 – $220 |
Compare all GoDEX printer models here.
Design and Build Quality
GoDEX: engineered with industrial-grade components and a metal print head that withstands continuous daily printing. Dual-mode construction supports both direct thermal and ribbon printing for superior longevity.
Rollo: compact and portable—ideal for home offices and low-volume sellers. Its lightweight body favors mobility over heavy-duty endurance.
Print Technology and Output Quality
GoDEX Printers deliver crisp, scannable barcodes and fine text at either 203 or 300 DPI, with optional thermal-transfer ribbons for waterproof, chemical-resistant labels that last years. Perfect for warehouses, manufacturing, or automotive shops.
Rollo Printers use direct-thermal media only. They’re fast and clean but best for short-term shipping labels, as images can fade with heat or UV exposure.
Quick Answer:
Do GoDEX printers produce longer-lasting labels than Rollo? Yes, their thermal-transfer mode creates fade-proof, archival-quality prints.
Connectivity and Ease of Use
GoDEX offers USB, Ethernet, and optional Wi-Fi for flexible integration into office or warehouse networks. Rollo focuses on USB and Bluetooth connectivity for quick, single-user operation.
Software experience: GoDEX includes GoLabel free — a full design and automation suite for barcodes, QR codes, and product stickers. Rollo’s app is streamlined for shipping but charges extra for cloud storage and team access.
Learn more about setting up GoDEX printers with GoLabel software.
Price, Warranty & Long-Term Value
GoDEX printers cost slightly more upfront but deliver a longer lifespan, fewer replacements, and a 3-year manufacturer warranty—the longest in their class. Rollo’s one-year coverage and single-mode printing make it better suited for lighter workloads.
Business Insight: If you print > 1 000 labels per month, GoDEX quickly pays for itself through lower maintenance, more media options, and zero subscription fees.
Best Printer by Business Type
| Business Type | Recommended Printer | Why |
|---|---|---|
| Small Etsy / eBay Shop | Rollo X1038 | Simple setup & low cost for low-volume users |
| Amazon / Shopify Seller | GoDEX RT700i+ | Scalable performance with GoLabel integration |
| Warehouse / Manufacturing | GoDEX ZX420i+ | Industrial durability and network connectivity |
| Auto Shop / Service Center | GoDEX DT200 + System | Pre-programmed for oil change stickers & service labels |
| Healthcare / Laboratories | GoDEX HD830i+ | Large-format printing for samples & test tubes |
Final Verdict — Which Printer Fits Your Business?
Choose GoDEX if you need durability, dual-mode flexibility, and enterprise-grade reliability that supports your growth for years to come.
Choose Rollo if you’re a startup or home-based seller who values plug-and-play simplicity for small daily volumes.
🏷 Shop GoDEX Label Printers — 3-Year Warranty & Free Support
FAQ
- Are GoDEX printers better for high-volume printing?
- Yes. GoDEX printers are built for continuous operation, printing thousands of labels per day without overheating or wear.
- Can GoDEX printers print Amazon or Shopify shipping labels like Rollo?
- Absolutely. They support standard 4 × 6 shipping formats for UPS, USPS, FedEx, Amazon, and Shopify fulfillment.
- Is GoLabel software free?
- Yes. GoLabel is included free with every GoDEX printer and offers unlimited template design and batch printing without subscription fees.
- Do Rollo printers support thermal transfer printing?
- No. Rollo printers use direct thermal paper only; GoDEX supports both direct and transfer for long-lasting labels.
- Which printer lasts longer?
- GoDEX printers typically last 5 – 10 years thanks to industrial components and metal print heads. Rollo’s consumer-grade design has a shorter lifespan.