Searching for the best thermal printer for your small business? This 2025 comparison breaks down the key features, pros, and long-term value ofĀ GoDEX, Zebra, and Rollo printers ā the top choices for eCommerce, retail, and office labeling.
Introduction
Small businesses in 2025 rely more than ever on fast, reliable label printing. Whether youāre shipping hundreds of packages or labeling products for retail, a thermal printer can save hours and reduce costs.
In this guide, we compare three of the most popular printer brands ā GoDEX, Zebra, and Rollo ā to help you find the perfect balance of speed, quality, and affordability for your business.
Quick Comparison Table
| Feature | GoDEX RT700i+ | Zebra ZD421 | Rollo X1038 |
|---|---|---|---|
| Print Technology | Direct + Thermal Transfer | Direct + Thermal Transfer | Direct Thermal |
| Resolution | 203 / 300 DPI | 203 / 300 DPI | 203 DPI |
| Speed | Up to 7 ips | Up to 6 ips | Up to 6 ips |
| Connectivity | USB, Ethernet, Wi-Fi | USB, Bluetooth, Wi-Fi | USB, Bluetooth |
| Media Type | Any compatible roll (paper, vinyl, polyester) | Zebra-certified rolls only | Direct thermal rolls only |
| Software | Free GoLabel software | Zebra Setup Utilities | Rollo App (requires driver) |
| Warranty | 3 Years (McAuley Warranty) | 2 Years | 1.5 Years |
| Best For | Shipping, inventory, industrial, retail | Healthcare, logistics, retail | e-commerce, small offices |
1. GoDEX RT700i+ - Best All-Rounder for Business Growth
The GoDEX RT700i+ is the ultimate workhorse for growing businesses. Its dual-mode printing system (Direct + Thermal Transfer) lets you print anything from short-term shipping labels to long-lasting industrial tags.
- Print Modes: Dual technology ā no need for two printers
- Resolution: 203/300 DPI for sharp text and scannable barcodes
- Software: Comes with GoLabel, a full-featured label design suite
- Best For: Amazon sellers, warehouses, offices, and manufacturers
š·ļø Shop GoDEX RT700i+ at McAuley Labels ā includes a 3-Year Warranty and free GoLabel software.
2. Zebra ZD421 - Enterprise Reliability, Higher Cost
Zebra printers are known for precision and durability. The ZD421 supports both direct thermal and thermal transfer printing, offering versatility similar to GoDEX but at a higher cost.
- Build Quality: Industrial-grade materials for continuous use
- Speed: Slightly slower at 6 ips, but very consistent
- Compatibility: Integrates with Zebra Design Studio and enterprise software
Zebraās reliability comes at a premium, and label costs can add up since the printer performs best with official Zebra rolls.
3. Rollo X1038 - Fast, Compact, and Budget-Friendly
Rollo printers are popular with small online sellers and home offices. They use direct thermal technology only, making them simple and affordable.
- Setup: Plug-and-play for USB or Bluetooth devices
- Software: Rollo App for PC/Mac; limited label customization
- Best For: Light shipping use (under 500 labels/day)
While Rollo is a good entry-level choice, it lacks the long-term durability and flexibility of GoDEX or Zebra.
Key Considerations for Small Businesses
Before buying a thermal printer, consider the following factors:
- Volume: How many labels do you print daily? Choose a model that exceeds your current output.
- Label Type: Direct thermal for short-term; thermal transfer for permanent or outdoor labels.
- Connectivity: Networked setups benefit from Ethernet or Wi-Fi.
- Software: Ensure your printer integrates with your eCommerce platform.
- Support & Warranty: Opt for brands offering long-term coverage and setup help ā like GoDEX through McAuley Labels.
Verdict: Best Thermal Printer for Small Businesses in 2025
For most small businesses, the GoDEX RT700i+ delivers the best balance of performance, flexibility, and total cost of ownership.
- ā Dual printing modes for all label types
- ā Free GoLabel software included
- ā 3-Year Warranty via McAuley Labels
- ā Compatible with Shopify, Amazon, and shipping carriers
Zebra remains an excellent enterprise choice, but at a higher cost, while Rollo suits startups needing a simple, entry-level printer.
š·ļø Explore GoDEX Printers at McAuley Labels - free shipping on all labels.
FAQ ā Best Thermal Printers for Small Businesses
- Whatās the best printer for small businesses in 2025?Ā
- The GoDEX RT700i+ offers the most complete solution for small and mid-sized businesses ā combining flexibility, durability, and affordability.
- Can I print Amazon and Shopify labels with GoDEX?
- Yes. GoDEX printers are fully compatible with Amazon Seller Central, Shopify, ShipStation, UPS, and FedEx through GoLabel software.
- Do I need special labels for these printers?
- GoDEX printers accept most standard label rolls. Rollo and Zebra may require proprietary label formats.
- What is the most durable thermal printer?
- Zebra ZD421 and GoDEX RT700i+ both support thermal transfer printing, producing fade-resistant, long-lasting labels.
- Which brand has the longest warranty?
- All GoDEX printers sold by McAuley Labels include a 3-Year Manufacturer Warranty ā longer than both Rollo and Zebra.
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