McAuley Labels vs Maverick Label: Asset Tag Comparison

If your business needs reliable asset tags for equipment, tools, IT hardware, warehouse items, or industrial environments, McAuley Labels and Maverick Label are two well-known options. Both companies produce customizable asset tags in the USA, but they differ in durability, adhesive performance, material strength, and overall value.

Below is a clear side-by-side comparison focused only on asset tags, not their full product lines.

ā­ Quick Asset Tag Comparison Summary

Category McAuley Labels Maverick Label
Material durability Industrial grade, Metalized silver polyester, 3M heavy-duty adhesive Strong polyester and vinyl. More general-purpose
Adhesive strength Standard and premium 3M for textured and powder-coated surfaces Standard and specialty adhesives
Customization Logos, Barcodes, QR codes, Serial numbers. Custom sizes Logos, Serial numbers, Barcodes, Full color options
Turnaround time Fast production. Often 1 to 3 days Variable. Often longer for custom tags
Minimum quantities Very low MOQ Often higher MOQ for asset tags
Weather and chemical resistance Very high Good to medium, depending on the material
Best use cases Manufacturing. Automotive. Labs. Tools. IT equipment. Industrial Retail. Office use. Light industrial

ā­ Material and Durability Breakdown

McAuley Labels

  • Metalized silver polyester

  • Heavy-duty 3M adhesive

  • Resistant to heat, oil, water, abrasion, and chemicals

  • Designed for equipment, tools, machinery, and long-term identification

  • Barcode and QR printing stay readable even after years of use

  • Ideal for rough surfaces such as powder coat or textured metal

Maverick Label

  • Polyester and vinyl options

  • Very good general-purpose durability

  • More variety in colors and finishes

  • Not specialized for heavy industrial exposure

  • Best for office use, retail equipment, and environments with minimal abrasion

Verdict. McAuley asset tags are built for tough industrial conditions. Maverick asset tags are better for lighter usage or branding-focused applications.

ā­ Adhesive Strength

McAuley Labels

  • Uses premium 3M heavy-duty adhesive

  • Strong bond on textured or uneven surfaces

  • Ideal for tools, machinery, and outdoor equipment

  • Designed for long-term asset tracking

Maverick Label

  • Offers standard permanent adhesives

  • Strong on smooth surfaces

  • Less performance on textured metal or in harsh environments

Verdict. McAuley wins for adhesive performance on machinery and industrial equipment.

ā­ Customization Capability

Both companies offer strong customization, but the purpose differs.

McAuley Labels

  • Serialized numbering

  • Barcodes and QR codes

  • Logos

  • Custom sizes

  • Focused on clarity and function

  • Ideal for IT departments, warehousing, manufacturing, and service shops

Maverick Label

  • Full color custom designs

  • Many shapes and finishes

  • Great for decorative asset labels

  • Best for offices, schools, and branding-based tracking

Verdict. McAuley offers better industrial customization. Maverick offers more design flexibility.

ā­ Turnaround Speed and Order Size

McAuley Labels

  • Fast small batch production

  • Quick reorder cycles

  • Ideal for businesses that need labels shipped within days

Maverick Label

  • More emphasis on large order production

  • Lead times can vary depending on the material and finishing

Verdict. McAuley wins for speed and low minimums.

ā­ Which Asset Tag Provider Should You Choose?

Choose McAuley Labels if you need:

  • Long-lasting asset tags

  • 3M heavy-duty adhesive

  • Labels for equipment, tools, or machinery

  • Abrasion-resistant materials

  • Small quantity orders

  • Fast turnaround

  • High contrast barcodes and QR codes

Choose Maverick Label if you need:

  • More visual variety

  • Full color labels

  • Decorative or office-based asset tagging

  • Retail or packaging-focused designs

Choose between the industrial-strength asset tags options

Order metalized silver custom asset tag printing

Thank you for choosing McAuley Labels

We look forward to being a part of your journey!

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